The likes of Twitter, Linked In and Facebook have allowed for networking to grow to the next level. They are exceptional tools for being able to build credibility with your audience as you share relevant information, tips and tools of the trade and make comfortable introductions in a timely and effective manner. All that said, there is an important step that some social media butterflies are neglecting – take your online relationships offline!
Use the tools of the internet to cast your net wide as it pertains to establishing relationships, but make sure you continue to connect with your network offline. Schedule coffee meetings and lunches and invite people to events you are hosting. Taking your online relationships offline will increase your credibility and solidify your relationships even further.
All the best,