I was slightly horrified yesterday when I heard a business mentor tell a room of 100 female entrepreneurs not to bother with business cards and her argument was ‘if they want you, they’ll find you’. That’s all well and good if you’re Oprah Winfrey, but, if you are truly building a business then you know that visibility is one of the most important factors in the equation of your success. Furthermore, if you’re an entrepreneur, the person building the visibility is YOU! Therefore, I highly recommend that you invest in what is the cheapest form of print material to advertise your business to inquiring prospects that you will meet. Not to mention, no business card, usually means, no easy entry into the door prize draw!